Think Big, Start Small, Scale Quickly
There’s an old philosophy that business coaches often use. It’s the saying that you think big, start small, and then scale quickly. If you follow it closely, you have the potential to make a lasting impression in an industry and achieve actual results in the process.
Let’s look at this in terms of the internet of things to see how it pertains to this industry. The first thing we do is think big. This means to think about the transformation in the industry and how it will not only impact you, but others. With this, you’ll know what technology you need to be successful, and have the building blocks in place that others can come to you as they need your technology in order to operate more effectively.
Now that you understand the big picture, you can start small. Begin to work a process into the latest trends. Identify any weaknesses the competition has, and work to design and processes to help combat these weaknesses. Consider adjusting the structure and then release products that address these concerns. You can begin to gain attention as you do this, and others will follow your suit. Chances are, other technology companies will be willing to work with you to address their own internal concerns.
It’s at this point, you scale quickly. You begin to unroll solutions quickly, release prototypes, and aggressively work to be the leader in the industry. The goal at this time is to show you are on the cutting edge of things and to drive the process further harder. As you do this, make sure you keep looking at the future, especially since you know the direction you are taking trends and work on building from this. Even though you did start small, you have cornered a section of the market at the head. That way, people will keep looking to you in order to determine the future of things.
The thing to remember is that as long as you are innovative, and follow through with the process, there is no reason why you cannot succeed. Mobile technology has used this approach for years and it continues to propel the smart phone industry. With more devices headed toward total connectivity, it will pay to be the company who decides to start small and scale quickly, and unleash the new popular trends that will propel the internet of things into the future.
For another real-world example of this check out this post from Cisco/Jasper.